Senior Manager - Marketing Performance & ROI

Reynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can’t wait, let’s shape it together!

REYNOLDS AMERICAN has an exciting opportunity for a Senior Manager – Marketing Performance & ROI in Winston-Salem, NC

The Senior Manager, Marketing Performance & ROI is a strategic specialist role focused on measuring, interpreting, and optimizing marketing effectiveness across all consumer touchpoints. This position does not involve people management but requires strong analytical and marketing expertise to guide investment decisions and improve campaign performance.

You will partner cross-functionally with Brand Marketing, Trade, Finance, Insights, and Data Science teams to ensure every activation delivers measurable business impact.

Your key res...