Senior Manager Commercial Planning

Senior Manager Commercial Planning • Location: Ceuta • Grade: M3.1

Overview

As Senior Manager Commercial Planning, you will drive sports commercial success in the Spanish market through strategic customer value management and compelling promotional propositions. You will own sports commercial performance, develop tailored commercial plans and CVM strategies, and partner with local marketing and trading teams to achieve podium positioning.

Responsibilities

• Develop and optimise comprehensive commercial plans and CVM strategies specifically for the Spanish sports market.
• Own the sports offset budget for Spain, ensuring efficient allocation and strong ROI across customer acquisition and retention.
• Plan and execute promotional campaigns, working closely with local marketing teams to ensure culturally relevant delivery that differentiates our offering.
• Build Spain‑specific segmentation strategies by analysing local custome...