Job Description

Purpose & Overall Relevance for the Organization:


Drive an effective and efficient brand activation across all communication touchpoints within Originals, Basketball, Partnership and incubation concepts in the country with full alignment between the global Brand Communications and local Business Units. Develop and ensure excellent implementation of category activation for own retail and wholesale accounts while providing respective category contents for digital activation.

Key Responsibilities:

  • Provide the country relevant input to global Business Units and Brand Communications at the commercial input timing

  • Support the creation of annual/seasonal local brand marketing plan and calendar with Brand Activation and other Business Unit Brand Communications, based on input from global and country commercial needs

  • Manage the execution of the local category marketing plan, including presentation deck to key wholesale partners ...

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