Job Description
Drive personalized marketing at Phoenix, Canada's trusted telehealth platform. We're seeking a Senior Lifecycle Marketing Manager to craft multi-channel campaigns that engage and retain customers.
In this pivotal role, you will oversee the complete lifecycle marketing strategy, ensuring a seamless customer journey from onboarding to reactivation. Your expertise in data-driven and DTC marketing will help optimize campaigns across Email, SMS, and Push, enhancing customer lifetime value (CLV) and retention. Collaborate with Product and Data Analytics teams to create impactful strategies for driving engagement.
Key Responsibilities:
• Own lifecycle marketing across customer touchpoints
• Create and optimize multi-channel marketing campaigns
• Segment customer data for personalized messaging
• Manage automated workflows and AI campaigns in Braze
• Develop dashboards to track key metrics and insights
Requirements:
• 5...
In this pivotal role, you will oversee the complete lifecycle marketing strategy, ensuring a seamless customer journey from onboarding to reactivation. Your expertise in data-driven and DTC marketing will help optimize campaigns across Email, SMS, and Push, enhancing customer lifetime value (CLV) and retention. Collaborate with Product and Data Analytics teams to create impactful strategies for driving engagement.
Key Responsibilities:
• Own lifecycle marketing across customer touchpoints
• Create and optimize multi-channel marketing campaigns
• Segment customer data for personalized messaging
• Manage automated workflows and AI campaigns in Braze
• Develop dashboards to track key metrics and insights
Requirements:
• 5...
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