Senior Lifecycle Marketing Manager

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Lifecycle Marketing Manager in Kenya.

We are seeking a data-driven Senior Lifecycle Marketing Manager to lead end-to-end CRM and lifecycle marketing initiatives. In this role, you will own strategy, execution, and optimization for email, SMS, and website notification campaigns that drive engagement, retention, and customer lifetime value. You will collaborate closely with marketing, creative, and product teams to support product launches, promotions, and loyalty programs. This position offers a fully remote, global environment where creativity, analytical thinking, and technical execution intersect. You will combine copywriting, storytelling, and data insights to design high-performance campaigns and help inform future product development. The role is ideal for a self-starter who thrives at the intersection of marketing strategy and hands-on implementation.