Job Description
About the Team:
The Activation Team is part of CookUnity's Growth organization and focuses on shaping the user journey during the earliest and most critical moments of their lifecycle. The team's mission is to turn new and returning users into loyal CookUnity customers by helping them understand the platform, build ordering habits, and experience value quickly.
The team is responsible for three key areas:
Activation & Onboarding: Own the onboarding and early lifecycle experience, with a strong focus on the first five weeks. This includes educating users about the platform, reducing friction, and creating experiences that encourage early repeat orders and long term loyalty.
Referrals: Own the end to end referrals experience for both referrers and referees, enabling existing users to invite others and driving high quality, efficient user acquisition through word of mouth.
Reactivation: Own the reactivation of churned or inactive users by designing experiences, messaging, a...
The Activation Team is part of CookUnity's Growth organization and focuses on shaping the user journey during the earliest and most critical moments of their lifecycle. The team's mission is to turn new and returning users into loyal CookUnity customers by helping them understand the platform, build ordering habits, and experience value quickly.
The team is responsible for three key areas:
Activation & Onboarding: Own the onboarding and early lifecycle experience, with a strong focus on the first five weeks. This includes educating users about the platform, reducing friction, and creating experiences that encourage early repeat orders and long term loyalty.
Referrals: Own the end to end referrals experience for both referrers and referees, enabling existing users to invite others and driving high quality, efficient user acquisition through word of mouth.
Reactivation: Own the reactivation of churned or inactive users by designing experiences, messaging, a...
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