Senior Executive, Public Relations

Key Responsibilities

• Build and foster relationships with journalists, editors, influencers, and relevant government or community stakeholders. Secure positive media coverage and ensure accurate portrayal of our brand values and initiatives.
• Collaborate with the PR agency and consultant to develop tailored communication strategies aligned with brand goals. Create compelling content for press releases, advertorials, pitches, etc. that resonates with our audience.
• Write, edit, and proofread internal and external communications such as press releases, speeches, newsletters, award submissions, etc.
• Plan and support PR-driven events such as media launches, press conferences and media engagement.
• Assist in crafting and executing crisis communications and managing issues that may impact public perception.
• Track PR campaign performance using metrics like PR values, media coverage and prepare reports to assess campaign impac...