Senior Executive: Integrated Marketing

Role Overview :

Senior Executive – Integrated Marketing to lead the planning and execution of both Nykaa-funded and brand-funded marketing campaigns across Nykaa’s Beauty, Luxe & Wellness categories. This role requires a creative thinker and sharp executor who can deliver seamless, 360° integrated campaigns that drive impact across platforms. The ideal candidate will possess a mix of content strategy, stakeholder management, innovation, and strong executional excellence to bring ideas to life and elevate the brand narrative.

Role Description :

1. Nykaa-Funded Campaigns Execution

• Build impactful, insight-led campaign pitches and curate strategic campaign packages tailored to business objectives.
• Plan detailed content calendars and phasing for optimal storytelling across platforms.
• Lead end-to-e...