Senior Executive, Business & Media Strategy

Senior Executive, Business & Media Strategy

Location: Damansara Jaya, Selangor.

At GSC, we do more than bring stories to the big screen — we shape experiences that move audiences. Reporting to the Associate Manager, Business & Media Strategy in the Marketing team, this role offers the opportunity to turn business, audience, and media insights into strategies that drive growth across our cinema and entertainment business.

Job Responsibilities

• Drive data‑backed insights across sales performance, audience trends, cinema admissions, and digital engagement to unlock business opportunities.
• Evaluate the impact of campaigns, promotions, and media initiatives, and recommend ways to strengthen performance and ROI.
• Translate market, customer, and performance data into actionable recommendations that support commercial growth and strategic planning.
• Identify upselling, cross‑selling, and partnership opportunities throug...