Senior Digital Marketing Analyst in Montréal

Drive analytics at Groupe Dynamite as a Senior Digital Marketing Analyst in Montréal. This role focuses on optimizing performance marketing and measurement for social and paid channels.
As a Senior Analyst, you will report to the Manager of E-commerce Analytics. You'll leverage advanced analytics tools to enhance customer acquisition and measure campaign effectiveness. Your analytical insights will influence marketing strategies across various channels.
Key Responsibilities:
• Implement tracking specifications for event tracking and tagging
• Measure brand activations using experimental methodologies
• Develop spend recommendations through performance models
• Support multi-touch attribution across digital channels
• Create dashboards for team empowerment
Requirements:
• 5 to 7 years in marketing analytics or data science
• Relevant degree in a quantitative discipline
• Expertise in A/B testing and statistical analysis
• Familiarity with cookieless m...