Job Description
Reveal impactful insights with McCann Canada as a Senior Digital Analyst. Use your analytical expertise to enhance marketing strategies and optimize campaign performance across diverse channels.
In this crucial role, you will analyze performance data spanning web, email, social, and app channels. Your focus on developing user-friendly dashboards using Google Looker will facilitate effective communication of insights to clients and teams. Collaborate with development to implement analytics tags and track key user behaviors while fostering a learning environment for junior analysts.
Key Responsibilities:
• Analyze multi-channel campaign performance data
• Build comprehensive dashboards with Google Looker
• Implement analytics tags in collaboration with developers
• Evaluate digital tactics for actionable optimization
• Translate complex data into engaging narratives
Requirements:
• 5-7 years of analytics experience in an agency setting
• Proficient in Google...
In this crucial role, you will analyze performance data spanning web, email, social, and app channels. Your focus on developing user-friendly dashboards using Google Looker will facilitate effective communication of insights to clients and teams. Collaborate with development to implement analytics tags and track key user behaviors while fostering a learning environment for junior analysts.
Key Responsibilities:
• Analyze multi-channel campaign performance data
• Build comprehensive dashboards with Google Looker
• Implement analytics tags in collaboration with developers
• Evaluate digital tactics for actionable optimization
• Translate complex data into engaging narratives
Requirements:
• 5-7 years of analytics experience in an agency setting
• Proficient in Google...
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