Job Description
Drive B2B marketing growth as Lyft's Senior Demand Generation Manager. In this hybrid position, lead impactful demand strategies across diverse segments including Business Travel and Healthcare.
As a key player at Lyft, you will execute a full-funnel demand generation strategy tailored for B2B segments. Your role involves designing customer journeys, leading a focused team, and collaborating with Sales and Marketing Operations to ensure measurable outcomes. The high ownership position positions you to evolve into a strategic leader as you refine demand programs that resonate with potential clients.
Key Responsibilities:
• Execute scalable demand generation strategies across various B2B segments
• Design comprehensive customer journey frameworks for engagement
• Lead lifecycle engagement leveraging behavioral insights and segmentation
• Optimize inbound and outbound marketing programs effectively
• Establish frameworks for campaign prioritization aligned with goals<...
As a key player at Lyft, you will execute a full-funnel demand generation strategy tailored for B2B segments. Your role involves designing customer journeys, leading a focused team, and collaborating with Sales and Marketing Operations to ensure measurable outcomes. The high ownership position positions you to evolve into a strategic leader as you refine demand programs that resonate with potential clients.
Key Responsibilities:
• Execute scalable demand generation strategies across various B2B segments
• Design comprehensive customer journey frameworks for engagement
• Lead lifecycle engagement leveraging behavioral insights and segmentation
• Optimize inbound and outbound marketing programs effectively
• Establish frameworks for campaign prioritization aligned with goals<...
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