Senior Data Scientist

Position Title: Senior Data Scientist

Job Description:

Roles & responsibilities:

• Big part of your responsibilities will be project-based. You will be responsible for identifying and providing solutions and tooling built on predictive modeling, machine learning algorithms that satisfy various business needs
• Use machine learning algorithms to create Media Mix modelling (MMM). Multi Touch Attribution Modle (MTA), Media optimization, dynamic pricing and dynamic bid optimization, Click Through Rate prediction, Forecast Display product Ads & Sponsored Ad inventory
• Use machine learning algorithms to generate customer behavior segmentation, measure campaign effectiveness by tracking campaign success KPIs
• Build data science solutions to solve complex problems and fuel growth initiatives for Digital, Merchandising, Marketing and Loyalty teams
• Extract insights and scale sentiment...