Job Description
Senior Data Engineer I
Bengaluru, KA, India(Hybrid)
**Job Description**
**About the Team – Global Campaign Tracking (GCT)**
Global Campaign Tracking (GCT) is a mission-critical enterprise data platform that powers digital acquisition marketing across American Express Consumer and Commercial businesses in global markets. The platform captures, processes, and delivers digital interaction data to enable campaign attribution, acquisition reporting, and marketing analytics, helping optimize marketing ROI and campaign performance.
GCT serves as the authoritative source for customer targeting, offer eligibility, and digital acquisition insights. It also supports partner commission and affiliate settlement processes through daily data feeds to external agencies. Additionally, the platform provides trusted data to downstream systems for analytics, machine learning, enterprise reporting, and real-time risk decisioning, making it a foundational compone...
Bengaluru, KA, India(Hybrid)
**Job Description**
**About the Team – Global Campaign Tracking (GCT)**
Global Campaign Tracking (GCT) is a mission-critical enterprise data platform that powers digital acquisition marketing across American Express Consumer and Commercial businesses in global markets. The platform captures, processes, and delivers digital interaction data to enable campaign attribution, acquisition reporting, and marketing analytics, helping optimize marketing ROI and campaign performance.
GCT serves as the authoritative source for customer targeting, offer eligibility, and digital acquisition insights. It also supports partner commission and affiliate settlement processes through daily data feeds to external agencies. Additionally, the platform provides trusted data to downstream systems for analytics, machine learning, enterprise reporting, and real-time risk decisioning, making it a foundational compone...
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