Job Description
Summary:
We are currently seeking aSenior Customer Marketing Managerto join ourCustomer Marketing TeaminBurnaby, Toronto, or Calgary . We are also open to candidates across Canada or the U.S.This is a 12-Month Fixed Term Contract.This role is a backfill for an existing position.You will:Design and launch new experiments to further extend our referral program.Own channel goals, track performance, and report on key metrics, including referral rates, MQLs, pipeline contribution, and ROI.Monitor and analyse program performance metrics, providing actionable insights and data-driven recommendations for improvement.Leverage customer and data insights to identify opportunities for new segmentation strategies.Continuously test and optimise referral workflows, incentives, and messaging to enhance user experience and conversion rates.Work with a dynamic cross-functional team to align referral initiatives with overall business objectives and ensure smooth program integration.What you have:5+ ye...
We are currently seeking aSenior Customer Marketing Managerto join ourCustomer Marketing TeaminBurnaby, Toronto, or Calgary . We are also open to candidates across Canada or the U.S.This is a 12-Month Fixed Term Contract.This role is a backfill for an existing position.You will:Design and launch new experiments to further extend our referral program.Own channel goals, track performance, and report on key metrics, including referral rates, MQLs, pipeline contribution, and ROI.Monitor and analyse program performance metrics, providing actionable insights and data-driven recommendations for improvement.Leverage customer and data insights to identify opportunities for new segmentation strategies.Continuously test and optimise referral workflows, incentives, and messaging to enhance user experience and conversion rates.Work with a dynamic cross-functional team to align referral initiatives with overall business objectives and ensure smooth program integration.What you have:5+ ye...
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