Senior CRO - Specialist (Adobe)-Conversion Rate Optimization (Adobe Target)

Senior CRO - Specialist (Adobe)-Conversion Rate Optimization (Adobe Target)

Skill Sets : CRO, Conversion Rate Optimization, Adobe Target, Digital Optimization

Experience- 5 to 9yrs

Location- Remote

Key Responsibilities

Hypothesis Generation: Develop and prioritize data-informed hypotheses for A/B and

multivariate tests to enhance conversion rates across Nissan's website and digital

touchpoints.

Design, implement, and analyse tests using Adobe Target, ensuring robust

methodologies to validate hypotheses and optimise user experiences.

Lead personalization strategies, such as sticky banners and dynamic content, targeting

specific customer segments (e.g., non-members or high-engagement users).

Collaborate with UX designers and developers to iterate on web designs based on test

results, aligning with hypothesi...