Senior/ CRM Manager, Retention & Gamification

Crypto.com is seeking a highly skilled and motivated (Senior) CRM Manager to join our Global CRM team. Reporting to the Global CRM Director, this role is vital in delivering innovative, data-driven CRM strategies to drive customer retention, loyalty, and monetization for our fast-growing Web3 and crypto ecosystem.

We are looking for someone with strong collaboration skills, a must-do attitude, and a hands‑on approach to tackling challenges. The ideal candidate is a team player who thrives in a fast‑paced, dynamic environment and has a proven track record of delivering impactful results in retention, win‑back, lifecycle management, and gamification strategies.

You will work closely with cross‑functional teams across marketing, product, and creative to craft and execute seamless customer journeys. This role requires deep expertise in CRM platforms, campaign optimization, and data analytics, as well as familiarity with AI/ML‑driven personalization, gamified customer ...