Senior CRM Analyst

Responsibilities

• Lead the outreach strategy and governance for CRM initiatives, ensuring effective adoption of solutions, alignment across involved areas, and long‑term sustainability of processes. Acts as a bridge between business areas, technology and strategic stakeholders, ensuring consistency, standardization and continuous evolution of the CRM ecosystem.
• Develop, evolve and sustain CRM Governance policies, guidelines and frameworks.
• Monitor and govern communication frequency and send pressure, ensuring member engagement and a positive member experience.
• Define and govern audience segmentation processes, campaign intersections and journey prioritization rules.
• Serve as a spokesperson for CRM best practices, advising on channels, frequency, engagement and responsible use of databases.
• Project and control CRM costs, supporting budget allocation decisions in a data‑driven manner.
• Support corporate initi...