Job Description

About the Role

Idea Generation and Campaign Concepting

  • Develop original campaign ideas, brand concepts, social platform thinking, and program promotional ideas aligned to strategic objectives

  • Lead the origination of campaign platforms, big ideas, and thematic or narrative territories for high-profile ABC initiatives and programs

  • Translate briefs, strategy, and audience insights into compelling creative concepts and executional systems across multiple channels

  • Produce creative territories, hooks, headlines, scripts, content formats, and platform-first storytelling ideas

  • Champion an innovative mindset, leveraging emerging formats and technologies to enhance creative quality

    • Writing and Creative Craft

  • Write clear and compelling copy for brand, integrated, film, digital, radio, experiential, and social environments

  • Develop tone of voice, messaging frameworks, value propo...

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