Senior Copywriter

1. Brand Understanding & Alignment:

- Maintain a thorough understanding of the brand's voice, tone, and messaging guidelines, ensuring all copy aligns with brand identity and values

2. Content Strategy: Develop creative strategies and concepts for advertising campaigns, ensuring alignment with brand objectives and target audience insights

3. Copywriting:

- Have a proactive approach to produce compelling and persuasive copy for a range of marketing materials, including digital content, social media campaigns, website copy, blog content, pitches, storyboards etc

- Supervise a team of copywriters, providing guidance, feedback, and support to foster their professional development and ensure high-quality output.

4. Collaboration: Work closely with cross-functional teams, including art supervisors, account managers, and clients, to develop integrated marketing campaigns that effectively communicat...