Job Description

Your Responsibilities

  • Optimize PPC and affiliate landing page tests, app store listings, ad copy, and potentially additional funnel steps in close collaboration with Product teams.
  • Take ownership of conversion optimization within the Marketing department, working closely with the Paid Channel teams.
  • Generate and refine hypotheses collaboratively with stakeholders across Marketing, Product, and Analytics.
  • Design A/B and incrementality test setups, prepare documentation, and moderate prioritization discussions with Channel, Analytics, and Product teams.
  • Create landing pages independently using Contentstack CMS, A/B testing platforms, or landing page builders, or work jointly with other teams to do so.
  • Ensure statistically sound test implementation and structured tagging of traffic within A/B tools.
  • Analyze and interpret test results using A/B testing platforms, Looker BI, and other analytical tools, and proactively share findings...

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