Job Description
**This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.**
At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.
The senior content writer is responsible for developing compelling digital content that engages readers, optimizes user experiences, drives conversions, and communicates competitive advantages on our web and app platforms. This person collaborates closely with the marketing and product teams as well as
copywriters, editors, designers, producers, and studio leads.
**Primary** **r** **esponsibilities**
• Create marketing copy for ecommerce/digital landing pages, banners, and ads.
• Follow brand copy best practices and advocate based on understanding of digital audience behaviors and needs.
At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.
The senior content writer is responsible for developing compelling digital content that engages readers, optimizes user experiences, drives conversions, and communicates competitive advantages on our web and app platforms. This person collaborates closely with the marketing and product teams as well as
copywriters, editors, designers, producers, and studio leads.
**Primary** **r** **esponsibilities**
• Create marketing copy for ecommerce/digital landing pages, banners, and ads.
• Follow brand copy best practices and advocate based on understanding of digital audience behaviors and needs.
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