Senior Content Marketing Manager

About Willful

Willful makes estate planning simple, affordable, and accessible for Canadians. Since 2017, more than 400,000 people have trusted us with their estate planning journey.

Estate planning is a high-trust, high-empathy space. Accuracy, clarity, and tone matter. We believe that good content can make complex decisions feel more manageable and help people take action without pressure, fear, or unnecessary complexity.

The role

We're looking for a Senior Content Marketing Manager who cares deeply about words, judgement, and outcomes.

This role is for someone who can balance strategy and execution, and who wants clear ownership over their work. You'll be responsible for shaping how Willful communicates, writing and editing key pieces yourself, and ensuring our content is accurate, consistent, and effective.