Senior Content Lead

Senior Content Lead
Makati City | On-site | Monday to Friday

Job Description

Role Overview
The Senior Content Lead oversees the strategy, development, and optimization of multimedia content initiatives to drive brand growth and measurable results. This role combines creative direction with data-driven insights, working closely with marketing and creative teams to deliver cohesive, high-impact campaigns across all platforms.

Key Responsibilities

• Lead end-to-end content strategy across digital, social media, video, and multimedia channels
• Ensure consistent brand voice, messaging, and storytelling across platforms
• Leverage market research, analytics, and audience insights to guide content planning and performance optimization
• Collaborate with marketing and creative teams to align content with business objectives
• Develop editorial calen...