Job Description
Role: Senior Business Development - MarTech (Retail)
Work Location: Gurugram
Key Accountabilities
- Drive new business opportunities for MarTech, loyalty, and customer engagement solutions across CPG brands, grocery chains, and food retail ecosystems.
- Build and manage a qualified pipeline within key segments such as modern trade, supermarkets, hypermarkets, convenience stores, and D2C food brands.
- Identify decision-makers across marketing, digital, loyalty, CRM, e-commerce, and shopper marketing teams.
- Develop and execute go-to-market strategies tailored to CPG and grocery use cases.
- Lead end-to-end sales cycles including discovery, solution positioning, proposal development, and commercial negotiations.
- Position solutions around core industry KPIs such as repeat purchase, basket size, frequency, customer lifetime value, and trade promotion effectiveness
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