Senior Brand Marketing Manager - Integrated Marketing (TikTok Shop by Tokopedia, Indonesia)

About the team

The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTok Shop's success in SEA. We are looking for an experienced Business Marketing subject matter expert to lead Campaign Go To Market, Seller Education, and B-side Event initiatives. This role will play a critical part in driving merchant engagement and platform growth through structured go-to-market strategies and scalable enablement programs. You’ll be the key connector across multiple teams - marketing, category, creative, and operations; ensuring each campaign is rolled out with impact, precision, and cross-platform alignment. Respo...