Senior Brand Manager

About the role

Senior Brand Manager – Sensodyne Core portfolio covering toothpaste and toothbrush. Lead end‑to‑end brand strategy, execution excellence and business delivery. Translate consumer, shopper and market insights into impactful strategies, strengthen brand equity, accelerate penetration and deliver market‑share growth. Lead launch planning and deployment, ensuring strong go‑to‑market execution across all relevant channels and touchpoints. Strong strategic thinking, commercial acumen, executional excellence and influence across a cross‑functional network are essential.

Responsibilities

1. Brand Strategy & Growth Delivery

• Lead the annual brand strategy and full‑year business planning for the Sensodyne Core portfolio.
• Define and execute growth plans to deliver against top and bottom line, market share, penetration and brand equity objectives.
• Identify and prioritize growth levers through category dynamics, con...