Job Description

Job Description

  • Develop and implement the brand strategy for Merrell and Saucony across the LATAM region.
  • Lead marketing campaigns to strengthen brand positioning and market share.
  • Oversee the development of retail strategies to enhance customer experience and sales.
  • Collaborate with cross-functional teams to align brand strategies with business objectives.
  • Analyze market trends and consumer insights to identify growth opportunities.
  • Manage budgets and allocate resources effectively to achieve brand goals.
  • Build and maintain relationships with key stakeholders, including distributors and partners.
  • Monitor and report on brand performance metrics to ensure continuous improvement.

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