Senior Brand Communication Executive

RESPONSIBILITIES

Your main focus:

• Build the brand image, develop visibility and reinforce locally its reputation over time
• Build and implement a 360° external communication strategy in consistency with the international brand communication strategy and the local business strategy for the entity
• Implement integrated communication campaigns on major product launches, brand events
• Measure and report performance of all communication campaigns, and assess against goal with ROI and KPIs
• Track media coverage, identify trends and insights, and optimize spend and performance based on the insights
• Develop and manage media relations and external networks (Influencers, Micro Influencers, XHS Influencers, Celebrities, Magazine Editors, Beauty Journalists etc.)
• Manage brands’ social media accounts
• Manage brand communications budget
• Administrative support includes PR stock management and PO creation