Senior B2B Marketing Manager at Pacific Blue Cross

Drive B2B marketing excellence with Pacific Blue Cross as a Senior Manager. Lead strategic initiatives that enhance employer and advisor engagement while working in a flexible hybrid environment.
This role requires you to steer impactful marketing strategies at Pacific Blue Cross, focusing on small to medium-sized businesses. You will leverage your 5+ years of B2B marketing experience, particularly in health benefits, to align marketing plans with sales priorities. The position emphasizes collaboration—forging strong partnerships with various teams to produce compelling marketing materials and campaigns.
Key Responsibilities:
• Develop B2B marketing strategies targeting employers and advisors
• Collaborate across teams to align marketing efforts
• Execute multi-channel demand generation campaigns
• Create persuasive sales enablement tools and collateral
• Refine target personas and messaging for effective outreach
Requirements:
• Bachelor’s degree in Marketin...