Job Description
We are seeking a proactive Senior Associate - Growth to join our team. The ideal candidate will be responsible for designing, executing, and optimizing retention marketing campaigns to increase student engagement and drive course completion and renewals. This role requires a data-driven approach, hands-on experience with MoEngage, and a passion for analyzing user behavior.
Roles and Responsibilities
- Lifecycle Campaign Strategy & Execution: Design and execute personalized multi-channel campaigns using MoEngage across push notifications, in-app messages, emails, and WhatsApp. Map learner journeys and create automated workflows based on behavioral and academic data.
- Cross-Functional Collaboration: Work closely with the Digital Marketing, Content, and Academic Success teams to align communication strategies with learning milestones and curriculum needs.
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