Job Description

About the Role

The Senior Analyst – Digital Marketing will enhance the efficiency and reach of our paid SEM efforts through testing, spend optimization, and vertical expansion. This role requires a quantitative problem-solver who brings clarity and insight to the team. You'll be based in JustAnswer's Bengaluru office, supporting the Customer Acquisition team in San Francisco.

What You’ll Do

  • Optimize and grow Google Search Ads for justanswer.com and niche sites.
  • Conduct keyword research to enhance SEM campaigns.
  • Design and test Google Ads experiments, monitor landing page and product tests, and troubleshoot performance issues.
  • Manage SEM/PPC budgets, ensuring alignment with ROAS objectives.
  • Analyze metrics using tools like Google Ads, Excel, and Google Analytics for data-driven decisions.
  • Collaborate with cross-functional teams to achieve business goals.
  • Stay updated on industry trends and perform compe...

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