Senior Analyst, CRM Operations, TH, Canada

Senior Analyst, CRM Operations Overview

The Senior Analyst, CRM Operations supports the execution of personalized customer journeys and campaigns across email, push, and in-app messaging within Adobe Journey Optimizer (AJO). This role ensures CRM campaigns are delivered on time, accurately targeted, and visually aligned to brand standards. The Senior Analyst collaborates closely with CRM, Martech, and Creative teams to operationalize CRM calendars, build simple landing pages through Sanity (CMS), and support ongoing optimization of the customer experience.

RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week.

Roles and Responsibilities

• Partner with the CRM team to review media and campaign calendars, ensuring alignment across channels and readiness for execution.
• Build, QA, and deploy campaigns across Adobe Journey Optimizer (...