Senior Account Manager - Programmatic

Key Responsibilities:

• Understands clients brands, structure, and industry as well as project goals
• Develop, implement, and manage programmatic advertising campaigns across various platforms (DSPs, SSPs, Ad Exchanges)
• Monitor and optimize campaign performance to meet client goals and KPIs
• Serve as the main point of contact for clients, providing regular updates, performance reports, and strategic recommendations.
• Build and maintain strong relationships with clients, understanding their business objectives and aligning campaign strategies accordingly.
• Address client inquiries and troubleshoot issues promptly and effectively.
• Create and execute programmatic media strategies to drive brand awareness, engagement, and conversions.
• Conduct A/B testing and experiment with new tactics to improve campaign outcomes.
• Use advanced analytics tools to measure and analyze campaign ...