SEM Senior Analyst, Paid Search Activation

Citi is looking for a Senior SEM Analyst to join its Paid Search Activation team within the U.S. Consumer Cards Paid Media function — one of the most strategically important and high-volume paid search operations in financial services. In this role, you will own the end-to-end build, quality assurance, and daily monitoring of paid search campaigns across Google Ads and Microsoft Ads, ensuring every campaign launches accurately, performs to target, and meets compliance standards. You will work at the centre of a performance-driven team focused on digital acquisition growth, marketing innovation, and measurable business impact.

**Responsibilities**

+ Build and structure paid search campaigns across Google Ads and Microsoft Ads, including ad groups, keyword lists, match types, and bid strategies that align to acquisition goals.
+ Traffic ad copy variations and implement ad extensions — including sitelinks, callouts, and structured snippets — in line with brand standar...