Job Description
Responsibilities:
• Executes tests, collects, and analyzes data and results, identifies trends and insights to achieve maximum ROI in paid search campaigns.
• Tracks, reports, and analyzes website analytics and PPC initiatives and campaigns.
• Manages campaign expenses, stays on budget, estimates monthly costs, and reconciles discrepancies.
• Optimizes copy and landing pages for search engine marketing.
• Performs ongoing keyword discovery, expansion, and optimization.
• Researches and implements search engine optimization recommendations.
• Researches and analyzes competitor advertising links.
• Works with the Web development team to ensure SEO best practices are properly implemented on newly developed websites.
• Works with the Social Media team to drive SEO in content creation and content programming.
• Recommends changes to website architecture, content, linking, and other factors to improve SEO positions for tar...
• Executes tests, collects, and analyzes data and results, identifies trends and insights to achieve maximum ROI in paid search campaigns.
• Tracks, reports, and analyzes website analytics and PPC initiatives and campaigns.
• Manages campaign expenses, stays on budget, estimates monthly costs, and reconciles discrepancies.
• Optimizes copy and landing pages for search engine marketing.
• Performs ongoing keyword discovery, expansion, and optimization.
• Researches and implements search engine optimization recommendations.
• Researches and analyzes competitor advertising links.
• Works with the Web development team to ensure SEO best practices are properly implemented on newly developed websites.
• Works with the Social Media team to drive SEO in content creation and content programming.
• Recommends changes to website architecture, content, linking, and other factors to improve SEO positions for tar...
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