Search Engine Optimization

SEO & SEM Specialist Vacancy

Job Description

We are looking for a performance-driven SEO & SEM Specialist to take charge of our organic and paid search strategy. This role covers SEO (Search Engine Optimization), SEM (Search Engine Marketing), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).

You will be responsible for driving organic traffic, improving search visibility in both traditional and AI-driven search engines, and managing paid campaigns to maximize ROI. The ideal candidate understands the synergy between SEO and SEM while staying ahead of emerging AI search trends.

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Key Responsibilities / Job Scope

1. SEO (Search Engine Optimization)

• Develop and execute SEO strategies to boost organic traffic and keyword rankings.

• Perform keyword research, competitor analysis, and content optimization.

• Improve on-page SEO (meta tags, headings, internal linking, alt text, schema). <...