Search Engine Marketing (SEM) Manager

Responsibilities

• Create, execute, and manage paid search strategies.
• Communicate with clients, attend meetings, and present to clients on a regular basis. Translate clients’ marketing goals into successful paid search strategies, while managing client expectations.
• Educate the paid search team and clients on SEM best practices and strategies.
• Train and mentor new hires and junior team members, providing guidance on SEM best practices and campaign management.
• Provide day-to-day supervision of client paid search and analytics programs, including strategic direction, recommendations, and performance management.
• Provide strategic direction on specific initiatives, identifying key messages or value propositions, and the best means to communicate them.
• Conduct keyword research, build keyword lists, and analyze search volume and competition to provide campaign recommendations.