Job Description
Senior Executive – Paid Media (E-commerce | D2C Brands)
Experience: 3+ Years
Location: Gurgaon ( On-Site Opportunity)
Company: AdLift Marketing Pvt. Ltd.
Role Summary:
We are looking for a performance-driven Paid Media professional with hands-on experience managing E-commerce / D2C brands across Google Ads and Meta platforms , focused on revenue growth and ROAS optimization.
Key Responsibilities:
Plan, execute, and optimize campaigns on:
Google Ads (Search, Display, Shopping, Performance Max, YouTube)
Meta Ads (Facebook & Instagram)
Drive KPIs such as ROAS, CPA, CPC, CTR, Revenue & Conversion Rate .
Conduct keyword, audience, and competitor research.
Monitor budgets, bids, quality score, impression share, and account performance.
Perform A/B testing on ads, creatives, audiences, and landing pages.
Optimize shopping feeds and scaling strategies for D2C brands.
Analyze campaign data, conversions, and ROI; deliver performance reports.<...
Experience: 3+ Years
Location: Gurgaon ( On-Site Opportunity)
Company: AdLift Marketing Pvt. Ltd.
Role Summary:
We are looking for a performance-driven Paid Media professional with hands-on experience managing E-commerce / D2C brands across Google Ads and Meta platforms , focused on revenue growth and ROAS optimization.
Key Responsibilities:
Plan, execute, and optimize campaigns on:
Google Ads (Search, Display, Shopping, Performance Max, YouTube)
Meta Ads (Facebook & Instagram)
Drive KPIs such as ROAS, CPA, CPC, CTR, Revenue & Conversion Rate .
Conduct keyword, audience, and competitor research.
Monitor budgets, bids, quality score, impression share, and account performance.
Perform A/B testing on ads, creatives, audiences, and landing pages.
Optimize shopping feeds and scaling strategies for D2C brands.
Analyze campaign data, conversions, and ROI; deliver performance reports.<...
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