Job Description

Senior Executive – Paid Media (E-commerce | D2C Brands)

Experience: 3+ Years

Location: Gurgaon ( On-Site Opportunity)

Company: AdLift Marketing Pvt. Ltd.


Role Summary:

We are looking for a performance-driven Paid Media professional with hands-on experience managing E-commerce / D2C brands across Google Ads and Meta platforms , focused on revenue growth and ROAS optimization.


Key Responsibilities:

  • Plan, execute, and optimize campaigns on:
  • Google Ads (Search, Display, Shopping, Performance Max, YouTube)
  • Meta Ads (Facebook & Instagram)
  • Drive KPIs such as ROAS, CPA, CPC, CTR, Revenue & Conversion Rate .
  • Conduct keyword, audience, and competitor research.
  • Monitor budgets, bids, quality score, impression share, and account performance.
  • Perform A/B testing on ads, creatives, ...

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