Job Description
Role Purpose
This role is responsible for strategic leadership of Account-Based Marketing (ABM) outreach and MQL to SQL conversion, ensuring the Sales organization receives high-quality, well-qualified opportunities that translate into revenue.
The position owns the design, governance, and optimization of outbound targeting and inbound qualification strategies across verticals, channels, and personas. It acts as the strategic backbone between Marketing, SDR/Appointment Setting teams, and Sales, converting demand into predictable pipelines.
This is not an execution-only role. The primary focus is strategy, frameworks, guidance, and performance governance, with execution driven through managed teams.
Strategic Scope & Ownership
- Own the end-to-end Account-Based Growth strategy across all target segments and verticals
- Define how MQLs are qualified, prioritized, converted, or disqualified
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