Retention marketing lead

Overview

Gentle Fawn is a women’s fashion brand that designs feminine, effortless pieces, perfect for your everyday wardrobe. As our Retention Marketing Lead, you’ll play a key role in driving customer engagement and loyalty through best-in-class email and retention campaigns. You’ll be hands-on with the day-to-day planning, building, and execution - ensuring every send is timely, on-brand, and delivers a seamless experience.

Reports To

Director of Marketing

Scope of Work Initial Audit Email Flows Audit Review all existing automated flows. Identify optimization opportunities across key flows including Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, and Customer Win-Back. Identify optimization and personalization opportunities across Loyalty Program flows. Implement improvements based on audit findings and recommend additional flows where appropriate. Campaign Email Audit Review current campaign strategy, structure, and performance. Provide recommendations ...