Retention Marketer

About the Role

We are looking for a data-driven, customer-obsessed Retention Marketer to own and execute strategies that maximize customer engagement, loyalty, and lifetime value. This role is all about understanding user behavior, segmenting audiences, and delivering personalized campaigns that keep customers coming back. You will work closely with the marketing, product, and analytics teams to design, implement, and optimize retention journeys using marketing automation tools and experience with MoEngage will be a major plus.

Key Responsibilities

• Design, implement, and optimize customer retention campaigns across email, WhatsApp, push notifications, in-app messaging, and SMS.
• Leverage customer segmentation, behavioral triggers, and personalization to increase engagement and conversions.
• Build lifecycle marketing flows for onboarding, engagem...