Job Description
About the Role
upGrad is launching a
micro-learning edutainment app for Hindi-speaking professionals . Think of it as a
progress platform , not a traditional course marketplace.
We’re
pre-launch
and hiring our
first Retention Manager . This is a true
0→1 role
where you’ll build the entire lifecycle and engagement engine from scratch—CRM/CLM setup, automated journeys, churn prevention, dunning recovery, and win-back systems.
If you enjoy owning post-install growth and turning users into long-term subscribers, this role is for you.
What You’ll Own
CRM & Lifecycle Foundations
End-to-end ownership of the CRM platform (CleverTap or equivalent)
User segmentation, journey design, and campaign automation from scratch
Multi-Channel Engagement
Hands-on execution across Push, Email, WhatsApp, In-app, and SMS
Decide the right channel, message, timing, and frequency for each user cohort
Lifecycle F...
upGrad is launching a
micro-learning edutainment app for Hindi-speaking professionals . Think of it as a
progress platform , not a traditional course marketplace.
We’re
pre-launch
and hiring our
first Retention Manager . This is a true
0→1 role
where you’ll build the entire lifecycle and engagement engine from scratch—CRM/CLM setup, automated journeys, churn prevention, dunning recovery, and win-back systems.
If you enjoy owning post-install growth and turning users into long-term subscribers, this role is for you.
What You’ll Own
CRM & Lifecycle Foundations
End-to-end ownership of the CRM platform (CleverTap or equivalent)
User segmentation, journey design, and campaign automation from scratch
Multi-Channel Engagement
Hands-on execution across Push, Email, WhatsApp, In-app, and SMS
Decide the right channel, message, timing, and frequency for each user cohort
Lifecycle F...
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