Job Description



Overview


Core Role Responsibilities:

  • Develop full funnel paid advertising strategies on Amazon & Walmart on behalf of our clients
  • Create, optimize, and manage monthly advertising spend budgets and targets, achieving all monthly KPI's
  • Comprehensive understanding of match-type capabilities within Amazon & Walmart
  • Detailed Campaign Segmentation by Brand, Category/Growth, and Competitor keyword and audience targeting
  • Keyword Analysis, Optimization & Reporting
  • SOV Analysis & Reporting
  • AMC Campaign Audiences & AMC reporting
  • Deliver YoY Advertising KPI growth (e.g., ROAS, Ad Sales, CTR)
  • Monthly Business Review Presentations (including KPI recap, insights, and action steps)
  • Advertising Budget Forecast Scenarios (across multiple KPIs), demonstrated ability to request and gain approval for increased advertising budget based upon current performance


Respon...

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