Retail Manager

Job Description :

• Identify, prioritize Shopper/RE Insights for specific RE (to be expert in the RE)
• Develop RE Strategy and 5Ps by RE bases in RE and shopper expertise/insights
• Adapt category promotion activity grid by RE and identify activities to grow the RE and customer
• Adapt GTM plan by RE including selling story and 5Ps
• Define the GTN investment guidelines for the RE
• Develop 5P’s communication tools to to execute the plans
• Analyze and plan to address gaps and opportunity from 5P tracking
• Work with Retail shopper marketing to develop growth strategy , identify and lead RE Growth initiatives including shopper programs
• Own RE perspective (identify gaps and solutions), within the monthly CBP discipline process
• Develop robust RE Business analysis (e.g. SOM, Dist.) to be the expert on the business by RE
• Lead regular ROI and ROO review
• Develop and deliver RCD services to customers (...