Responsable marketing

Marketing Manager (M/F) – 100%

You will develop and execute the global marketing strategy to strengthen the company’s brand, market visibility and commercial effectiveness. You ensure the marketing activities support business growth, product positioning, customer engagement and sales development across all markets.

Main responsibilities :

• Develop and implement the global marketing strategy aligned with the company’s business objectives and brand positioning.
• Manage annual marketing plans, priorities and budgets.
• Organize and coordinate participation in trade fairs, exhibitions, customer events and industry conferences.
• Support lead generation, customer acquisition and customer retention through targeted marketing initiatives.
• Collaborate closely with Sales, Product Management and regional organizations to ensure alignment between marketing and commercial objectives.
• Manage the creation and ...