Job Description
Job Description
- Develop and execute comprehensive brand strategies that align with business goals and market trends in the FMCG/Foods/Beverage space.
- Lead end-to-end brand campaigns across digital, social, OOH, retail, and media platforms to maximize reach and engagement.
- Conduct in-depth market research, competitive analysis, and consumer insights to inform brand positioning and messaging.
- Collaborate with product development, sales, and supply chain teams to ensure brand consistency and timely go-to-market execution.
- Manage brand budgets, monitor campaign performance, and optimize strategies using KPIs such as brand awareness, share of voice, and sales lift.
- Build and maintain strong relationships with external agencies, media partners, and retail stakeholders.
- Champion innovation in brand storytelling, digital engagement, and experiential marketing to connect w...
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