Job Description
Job Description
Insight Global is seeking a Sr. Data Analyst to act as the Customer Journey SME and administer Adobe Analytics and execute on marketing analytic campaigns, working with planners/strategists (SEO, social, display) to attract and retain customers. The Adobe Analytics Data Analyst is responsible for collecting, analyzing, and translating digital data into actionable insights that inform business, marketing, and product decisions. This role partners closely with marketing, product, UX, and engineering teams to ensure accurate tracking, robust reporting, and clear storytelling from Adobe Analytics data. The analyst owns dashboards, reporting frameworks, and ongoing analysis to measure performance across web, mobile, and campaign experiences.
Key Responsibilities
Adobe Analytics Implementation & Data Quality
• Own and maintain Adobe Analytics implementations, including report suites, eVars, props, events, classifications, and calculated metrics.
• Va...
Insight Global is seeking a Sr. Data Analyst to act as the Customer Journey SME and administer Adobe Analytics and execute on marketing analytic campaigns, working with planners/strategists (SEO, social, display) to attract and retain customers. The Adobe Analytics Data Analyst is responsible for collecting, analyzing, and translating digital data into actionable insights that inform business, marketing, and product decisions. This role partners closely with marketing, product, UX, and engineering teams to ensure accurate tracking, robust reporting, and clear storytelling from Adobe Analytics data. The analyst owns dashboards, reporting frameworks, and ongoing analysis to measure performance across web, mobile, and campaign experiences.
Key Responsibilities
Adobe Analytics Implementation & Data Quality
• Own and maintain Adobe Analytics implementations, including report suites, eVars, props, events, classifications, and calculated metrics.
• Va...
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