Programmatic Analyst

Programmatic Analyst

Publicis Global Delivery is looking for a Programmatic Analyst who has led digital campaigns for assigned advertisers. The candidate should have experience in billing support, setup, taxonomy creation, monitoring, optimization, and reporting for multiple programmatic platforms such as DV360, TTD, Verizon, Xandr, and MediaMath, among others.

Responsibilities

• Set up programmatic campaigns for each required platform following agency and advertiser guidelines.
• Run weekly status calls with internal stakeholders providing performance and pacing strategies.
• Monitor campaign health and perform ongoing optimization to meet objectives, including daily budget management, website conversions, bid management, and ad creative adjustments based on performance history and client objectives.
• Ensure the quality of deliverables and campaign setup within the programmatic media platforms.
• Proactively make s...